Studies on Inequalities in Information Society. Proceedings of the Conference, Well-Being in the Information Society

Siirretty Doriast

WHAT DRIVES M-LEARNING SUCCESS? –DRAWING INSIGHTS FROM SELF-DIRECTED LEARNING THEORY

Contrary to its rapid diffusion, m-learning is short of concrete theoretical underpinnings. This study serves as a first important step to apply self-directed learning theory to the m-learning field. Based on a review of both m-learning and self-directed learning theory literature, present study applies findings of prior self-directed learning research to portray current m-learning activities. Evidence is also found, suggesting that self-directed learning theory should be an important theoretical underpinning of m-learning. Based on a reflection on current m-learning initiatives, the paper suggests that, to design a sound m-learning system, a sufficient consideration of learners’ self-directed learning attributes is critical and essential

Predicting and explaining use intention and purchasing intention in online g roup shopping

Online group shopping has emerged as a new e-commerce model and received attention in both academics and practice. Prior research focuses on investigating online group shopping mainly from the marketing discipline, and little research has tried to examine individual consumers’ acceptance of online group shopping from the technology acceptance perspectives. This paper aims at investigating the drivers determining individual consumers’ intention to use online group shopping as well as the relationships between the intention to use online group shopping and the intention to purchase via online group shopping websites. The research model was developed based on technology acceptance theories and extended to purchasing behaviour. The research model is empirically tested with data collected from 318 Chinese college students and analyzed using PLS. The results show that all the individuals’ intention to use online group shopping are motivated by relative advantages, perceived complexity and perceived enjoyment, and their use intention is significantly related to their purchasing intention via online group shopping websites. Finally, the limitations of the current research are discussed, and the directions for further research are suggested

A cross-culture validation on the predictors of online review helpfulness

A large amount of studies on online review has been conducted, most of which are based on studying English-speaking reviewers. However, it is unclear whether customers who speak other languages, such as Finnish, German and Japanese, would exhibit similar preference in defining the helpfulness of online review or not? There is a lack of knowledge on how different cultural backgrounds affect users’ evaluation on the helpfulness of online review . The current study seeks to offer valid answer and fresh insights in this regard. Based on a collection of 57,000 online reviews, the study applied Tobit regression analysis to explore the impact of review extremity and review depth on review helpfulness across six different language groups, including English, Finnish, German, Italian, Russian and Japanese. Substantial and significant differences are found between English and non-English review groups. Specifically, review extremity affects the helpfulness counts of English review in a way significantly differing from Russian, German, Italian and Japanese reviews. In addition, the review depth has the strongest impact on the helpfulness count of English review in comparison to reviews in other languages. These findings highlight a need to discriminate English review and non-English in future research as well as in the practice of review management

Application of a Virtual Collaborative Environment in a Teaching Case.

This paper demonstrates the use of technology in enabling and facilitating collaborative teaching in an IS project management teaching case in the virtual environment. The motivation and objectives of the Synergizer case (IS project management case), the adopted methodology for the case development and the underlying theory for the teaching process are presented. Based on lessons from the case, this paper provides teaching suggestions and discusses a possible delivery mode of interactive learning in IS field in the virtual environment. Furthermore, the paper presents the implementation of the teaching case in a collaborative environment as demonstration of an emergent re-calibration of a curriculum delivery to meet changing demands of the education landscape. The virtual collaborative teaching approach adopted for delivering the course/case should be suitable for teaching other IS courses – including project management, change management and other related courses

POST ADOPTION BEHAVIOUR OF E-SERVICE USERS: AN EMPIRICAL STUDY ON CHINESE ONLINE TRAVEL SERVICE USERS

Post adoption behaviours of e-service users are important for e-service providers to increase both their revenues and profits. This paper develops a model to investigate the factors influencing users’ post adoption behaviours, including continuance intention to use e-services and recommendation behaviour. The model is developed based on Expectation Confirmation Theory and includes two additional variables in it, namely perceived ease of use and recommendations. Based on 543 useful questionnaires, the model is empirically tested together with a number of hypotheses. The results show that both satisfaction and perceived usefulness positively impact users’ continuance intention. Continuance intention, together with perceived usefulness, has positive influences on users’ recommendations of e-service. Both theoretical and practical implications are discussed as well

Understanding e-Service Users’ WOM Behavior from Expectation Confirmation Perspective

Recently WOM has become popular with the penetration of Internet and the popularity of social media, and attracted the attention of IS researchers. This study develops a model to explore the factors motivating e-service users’ WOM behavior from the expectation confirmation paradigm together with trust. The research model was empirical tested with 543 valid responses from the online travel service users. The research results indicate that perceived usefulness and user satisfaction affect e-service users’ WOM behavior positively together with trust. Perceived usefulness was found to exert the strongest influence on WOM than satisfaction and trust. The implications to theories and practice are discussed as well

Exploring the Factors Determining Individuals’ SNS Continuance: An Empirical Study in the Chinese Context

IS continuance is important for IS providers to increase both their revenues and profits, and to achieve success. With the penetration of SNS into people’ lives, SNS has attracted the attentions of IS researchers and become a hot topic. This study develops a model to explore the factors determining individuals’ continuous intention and use of SNS. Based on 221 useful questionnaires, the research model is empirically tested together with a number of hypotheses. The results show that satisfaction together with perceived usefulness, perceived playfulness and social influence positively impact users’ continuance intention. Continuance intention and satisfaction are found to have positive influences on users’ continuous use of SNS, and continuous intention exerts a stronger influence on continuous use than satisfaction. The implications to theories and practice are discussed as well